March 27, 2003
PRWEEK: How The White House PR Model Works

Anyone who's ever wondered why blogs are crucial alternatives to mainstream news sources need only look at an item from Monday's PRWeek on the White House plan to not only "disseminate, but also to dominate news of the conflict around the world."

Each morning, White House press secretary Ari Fleischer sets "the day's message" in an early-morning conference call to his British counterpart Alastair Campbell, White House communications director Dan Bartlett, State Department spokesman Richard Boucher, Pentagon spokesperson Torie Clarke, and White House Office of Global Communication (OGC) director Tucker Eskew.

PRWeek says "The OGC, an office born out of post-September-11 efforts to combat anti-American news stories emerging from Arab countries, will be key in keeping all US spokespeople on message. Each night, US embassies around the world, along with all federal departments in DC, will receive a'Global Messenger' e-mail containing talking points and ready-to-use quotes."

Further, "administration officials have made it clear they'll rely on independent journalists, 'embedded' by the Pentagon with military units, to act as one of their most reliable PR vehicles."

Posted by Darren Wershler-Henry at March 27, 2003 12:34 PM
Comments

Earlier I mentioned that variables can live in two different places. We're going to examine these two places one at a time, and we're going to start on the more familiar ground, which is called the Stack. Understanding the stack helps us understand the way programs run, and also helps us understand scope a little better.

Posted by: Alan on January 19, 2004 01:18 AM

Note the new asterisks whenever we reference favoriteNumber, except for that new line right before the return.

Posted by: Grace on January 19, 2004 01:19 AM

This will allow us to use a few functions we didn't have access to before. These lines are still a mystery for now, but we'll explain them soon. Now we'll start working within the main function, where favoriteNumber is declared and used. The first thing we need to do is change how we declare the variable. Instead of

Posted by: Susanna on January 19, 2004 01:20 AM

When Batman went home at the end of a night spent fighting crime, he put on a suit and tie and became Bruce Wayne. When Clark Kent saw a news story getting too hot, a phone booth hid his change into Superman. When you're programming, all the variables you juggle around are doing similar tricks as they present one face to you and a totally different one to the machine.

Posted by: Jenkin on January 19, 2004 01:20 AM

This will allow us to use a few functions we didn't have access to before. These lines are still a mystery for now, but we'll explain them soon. Now we'll start working within the main function, where favoriteNumber is declared and used. The first thing we need to do is change how we declare the variable. Instead of

Posted by: Thomasina on January 19, 2004 01:21 AM
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