indymedia.org: Gruesome French Ads Depict Dead Journalists

Madison Independent Media Center: newswire/11758

A shocking French ad campaign that portrays famous French journalists as murder victims to drive home the dangers journalists face and the importance of defending press freedom may be adapted to run in the U.S. and around the world.

'Make it travel'

"As soon as I saw it, I thought 'We've got to make it travel,' " said Bob Isherwood, worldwide creative director at Publicis Groupe's Saatchi & Saatchi.

Saatchi's Paris office created three graphic print and poster ads, one featuring leading TV journalist Christine Ockrent with a bullet hole in her forehead. The other two ads show male TV journalists -- Emmanuel Chain, who is in charge of a Sunday evening news magazine program, and Guillaume Durand, who hosts Campus, a popular literary talk show -- one apparently with a slashed throat and the other shot to death in a parking lot.

Posted by Brian Stefans at April 28, 2003 12:14 PM | TrackBack