The Corporate Blog

[The New York Times had a story about the "corporate blog" a few days back -- I have yet to read it myself, but here is the beginning of Tom Mantrullo's little rant about it, referring to another blogger's call for (corporate)self-immolation.]

from IMproPRieTies:

Jeneane sees corporate blog, slays self:

Who will join me in leaping to a firey death after reading The NY Times article on "The Corporate Blog"?

She's right, of course. The impetus of blogging is (or ought to be) closer to this (somewhat modified) epigraph from a book by Foucault that AKMA cites:

To blog is to undertake to blog something different from what one blogged before.

What exercised Jeneane was possibly most inane piece about blogging to date, braying the news that corporations blog. Of course they do. Just as corporations think, care, love, fuck, sweat and smell, they blog.

Posted by Brian Stefans at June 23, 2003 04:37 PM | TrackBack